Creative Direction / Branding / Copywriting
2019 - 2020
Brindle & Bay is an independent financial advisory firm based in Frisco, Texas and was originally founded as Stonebridge Financial by Nick Davis in 2016. Nick approached me in the spring of 2019 with the goal of evolving the firm’s brand and catalyzing its growth.
My team and I worked closely with Nick and his wife, Connie, from the project’s onset, exploring several revisions of the Stonebridge brand before determining a full rebrand would put the firm in the best position to achieve the its long term goals.
Ultimately, we landed on the name Brindle & Bay — “brindle” being the rarest and “bay” the most common coat colors in horses — a subtle nod to both Nick’s cowboy past and the types of financial scenarios his team is equipped to handle. We then went about crafting the new brand. Deliverables included: a complete brand design system and guidelines, brand story and messaging, graphics package, print collateral and a reimagined gift box for new clients.
