Art Direction / Visual Design / Copywriting
2015 - 2017

Endless Eyewear, Ditto’s designer eyewear subscription service, offered customers unlimited access to designer glasses for a monthly fee. Creative Director Sam Dallyn and I lead the design team as we built this new brand – creating a new logo, packaging, online shopping experience and customer communications. My primary contribution to the brand’s success was the design and development of an incentive program for fashion bloggers and influencers (the cornerstone of the program's customer acquisition strategy).     

Team

Creative Director: Sam Dallyn
Art Director and Copywriter: Tom McKenzie
Graphic Designer: Sasha Netchaev