
Art Direction / Visual Design / Copywriting
2017 - 2018
Westward Leaning is a luxury eyewear brand based in San Francisco. The company was founded in 2011 by two Stanford MBA graduates interested in exploring the intersection of social entrepreneurship and high-end retail. As Art Director, I lead the 2017 overhaul of the brand's identity, e-commerce shopping experience, and marketing strategy.
Before
After

With contributions from
Sam Dallyn, Creative Consultant
Sasha Netchaev, Graphic Designer
Ted Emmons, On-Model Photographer